Forecast
The key to wearables is that they aim to create behaviour change. Joss Langford, technical director of Activinsights, a UK wearables maker, recites an industry axiom he has learnt over the years: “We want to help people while that are still customers and before they become patients. We have to look at prevention rather than just reaction.”
Except from Matt Alagiah’s article in The Monocle Forecast 2015.