Intellectual property

Intellectual property


Posted on Feb 19, 2015

Experience of generating, protecting and accessing intellectual property is critical to organisations who are creating new products and services in a competitive environment. As well as the traditional areas of patents, design registrations and trademarks, Arch Interface has experience of both in and out licensing of commercial packages. In an ‘open’ and data driven marketplace, the roles of copyright, data assets and...

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Attribute Cross

Attribute Cross


Posted on Feb 19, 2015

The Attribute Cross is a sophisticated tool to balance the concepts of consumer pull and technology push using features (or attributes) as the common link: – Features deliver a benefit to a consumer when they satisfy a need. – Technologies and knowledge (capabilities) allow features to be built into products and services. This deceivingly simple connection can be used very widely, for example, to determine technology...

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GENEActiv

GENEActiv


Posted on Apr 10, 2011

A complete product development programme to create a raw data wearable for health research. The concept for the core electronics was based on work by Unilever and known as GENEA (Gravitational/General Estimator of Normal Everyday Activity). As a device that is worn but not chosen by subjects the concept design concentrated on acceptability over desirability. It needed to be waterproof and to have outstanding ergonomic design to ensure...

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Fitz

Fitz


Posted on Sep 1, 2009

New men’s fashion accessories brand and product offering. Although very simple in its final form, the product is a result of a complex web of mechanical design interactions and patent protected.  

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